Social Proof: Finding a Trusted Partner Near Me?
What is the rarest coin of the realm in a world of marketing gone mad? Trust. Elizabeth Homes went to prison for engaging in marketing. In my mind, Holmes knew her claims could become true. Fake it until you make it. The adage in the 80’s was “Trust but verify.” (Which was actually a Russian proverb before we expropriated it.) The modern equivalent is “We can fake verification.” We can Fake Verification I was recently scanning the internet to find a trusted partner to help me with my advertising. One of the sites I evaluated was incredibly bright and shiny. It was a totally modern site with large colorful images and oversized fonts that loaded quickly. The impression the site left
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