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I want to be clear. When you use Thumbtack, you’re using Google Ads. But, it’s the difference between buying wholesale versus retail. Thumbtack buys their results from Google ads, marks that up, and sells their Google ad client leads to you, and your competitors, at a premium price. Often the Thumbtack price for a lead can be three to five times the cost of buying that same lead from Google yourself. Advertising Charges Google charges an average of $3 every time a prospective client clicks on the ad. That’s the wholesale price. But, many professionals, like myself, still buy retail from Thumbtack and others of that ilk for $15-$30. A large part of the problem is that