Hire a Professional Organizer Near Me? Or I Kill this [insert pet]
“Hire a professional organizer near me?” My hands shake as I type those fateful words into the Google machine. Google whirs and clicks…and sprays my karma across the screen. According to the rules of social media eyeball retention, I have to tell you to keep reading. FOMO rules. I’ll reveal my fate only if you read on.
The fate of my business, if not the fate of the world, is resting on this spin of the googlenator dial. “Hire a professional organizer near me” is a dagger in my heart or the wings beneath my feet. I’ve done my homework. I’ve just written a post about organizing and I’ve put my long tail keyword in the first two paragraphs twice. Three, if you count the title.
You’ll cry with me when you absorb how much effort has gone into wringing this tiny victory from Google’s labyrinthine guts. “I curse thee, ye impenetrable algorithm.”
YouTube Secrets
Late nights of take after take, striving for that overly confident secret insight beloved on YouTube. Hours and hours of crafting the precise Instagram mirror shot to reveal the real me, but the perfect real me. Insouciant but welcoming? Maybe a bigger smile.
Pouring through the thesaurus, hunting for the one combination of quotidian words that will sprinkle fairy dust over the page and spew magic into thirsty eyes.
Finding Clients
Finding prospective clients is the #1 most difficult part of starting your own organizing business. I can’t go door-to-door. It’s not like a lawn mowing service where every house with unkempt grass is a potential client. There are only a few hundred internet searches available a day in a 60-mile radius around my home base. Two-thirds of those clicks are bought by the big aggregators: Thumbtack, Angi, Houzz, HomeAdvisor, et. al. and then sold to my competitors.
I’m fighting for scraps at the bottom of the trough. The big dogs have already eaten.
Turning prospects into clients is even harder, but at least it’s fun.
I Love Talking to Clients
I truly enjoy talking with prospective clients because I love organizing. The opportunity to find a match between the client’s needs and my talents is exciting. I’m not going for a remake of “Glengarry Glen Ross.” (What a fabulous movie, Right?) Rather than close, close, close. I’m trying to open, open, open. I know the clients are going to love the results. Now it’s just a matter of seeing if we’re going to love crafting their vision together.
We’re almost done. Just another paragraph. No commercials are playing while you read, so relax. If you’ve gotten this far, then delayed inducement theory says you’ll invest a bit more time to validate the time you’ve already invested.
Okay, another paragraph. We’re testing the limits of the marketing channels here. With GA4 we can see which word you stopped reading on and experiment with different phrasing to increase our RTR (read through rate). Just kidding. Am I? See next week’s article: “This Secret Technology Will Make You Clicking Rich.”
“Ah, Deus.” My life is over. I landed on page three. Months of work. Thousands upon thousands of words on websites, blogs, profiles, and newsletters. So many pictures of so many stacks of stuff.
Hope is not Lost
But wait. Last month I was at the bottom of page three in search. This month I’m at the top of page three. SERP #1 is in sight. Yes!
Back to work. Blogging, flogging, chatting, and promoting the invisible to the unknowable. I know my product is spectacular. Clients love me, and gosh darn it, so will the prospects, if I can just make a connection. One day Google may even index my free video consultation page. Am I “a professional organizer near me?” Damn right I am.
